Leigh Alexander, who is one of my favorite writers on the subject of virtual worlds, interviewed me about the future of online gaming.
The whole thing is worth a read - it turns out it’s a lot easier to speak casually with someone than to blog (surprise!). In it, I talk about one of the holy grails of online gaming:
“One of the hallmarks of a successful Web company is — if you look at the track record of the most successful companies that have stayed independent and sustainable, like eBay, Google or Amazon — they have built platforms [which can] foster entrepreneurs. There are ecosystems that spawn innovation from the community members themselves, and Facebook is falling in with that too, with the new platform launch. Few gaming people understand this intuitively — though, Xbox Live Arcade really fosters an entrepreneurial ecosystem, too. That’s something Areae is trying to focus on – how to build an actual ecosystem and a real, [open] web platform for people to [work, build, and extend upon].”

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August 23, 2007 at 9:59 pm
Robert Brackenridge
I agree with your comment that “game mechanics” will determine the interaction. The next challenge is to create those mechanics which move beyond the simple sharing of chats and items. Why do we gather in real world social scenes? Do we simply chat and give each other gifts? No, there are a myriad of reasons. Some of the more emotionally binding reasons could be translated into those game mechanics.
I see the principal difference between the W2.0 platform and the virtual world as being the emphasis on the individual. With W2.0 we are displaying ourselves as individuals with certain attributes, likes and dislikes , etc. In virtual worlds, we are immediately immersed into an experience where others are present. Is it really ever fun to be in an empty virtual room? In the VW the platform emphasizes the masses. Yet, the mechanics are still focused for the most part on the individual. The mechanics of the VW need to harness the power of the masses to affect the overall experience for the visitor. In some instances in life the crowd has tremendous capabilities well beyond the individual. Exploring these instances might yield some new and interesting gaming mechanics.
August 27, 2007 at 6:39 am
griper
Unsolicited feedback on your use of the wordpress snapshots plugin: it’s gross and inhibits readability and usability of your site. =(
August 27, 2007 at 10:45 am
susanwu
Ok, I got rid of Snapshots. I actually like Snapshots quite a bit, but I have heard that many (most?) don’t like it nearly as much as I do.
September 3, 2007 at 8:44 am
Video Games Industry Innovation - Edinburgh Digital Interactive Symposium - Gone Fishing
[...] are some parallels here with Susan Wu’s frustration in trying to get the “Web 2.0″ developers and the games developers to work [...]
December 15, 2007 at 3:30 am
Idetrorce
very interesting, but I don’t agree with you
Idetrorce
February 6, 2008 at 8:02 am
Video Games Industry Innovation - Edinburgh Digital Interactive Symposium - Tim Howgego
[...] are some parallels here with Susan Wu’s frustration in trying to get the “Web 2.0″ developers and the games developers to work [...]
May 29, 2008 at 7:26 am
funny myspace comments
Great article, thank you